Callum McDonnel / Video Editing, Content, and AI Campaigns
Podcast-to-Reel Edit
A short-form reel created from a long-form podcast, shaped around a stronger hook, sharper retention pacing, and mobile-first caption treatment.
71 sec
podcast-to-reel
The project
How it
came together
Challenge
The long-form podcast needed a short-form version that could make sense instantly in-feed while still carrying the strongest idea from the conversation.
Approach
We built the edit from the hook outward, tightening the opening, cutting for retention, reframing the speakers vertically, and using caption styling to keep the key lines easy to follow.
Result
The final reel turns a long-form podcast section into a focused short-form asset designed for stronger thumb-stop potential and clearer viewer retention.
Deliverables
Outcomes
